We are
your team's
extension
TRUSTED BY LEADING COMPANIES
Your operational partner, not a vendor.
Milan Lab is a performance-first partner that runs like an extension of your team, without the cost of hiring, managing, and scaling headcount yourself. We design and operate dedicated teams around your exact needs: editorial, SEO, video, design, paid media, and software, staffed with specialists chosen for your platforms and your goals.
The model is built on operational clarity: clear scopes, predictable deliverables, named owners, and outcomes you can measure. Partners stay with us for years because we don't drop in a service and leave. We build an operating layer that grows as the business grows.
Underneath all of it, we're storytellers. From long-form editorial and SEO articles to search creatives, arbitrage assets, and news-style content for publishers, every piece is built to serve narrative and performance at once, consistently, across every format and channel.
"To help ambitious companies and media brands scale content and growth with the speed of a startup and the reliability of an in-house team."
Why Choose Us
Tailored teams, not templates
We build the team around your platforms, workflow, cadence, and goals, then scale it as you grow. A templated team breaks the moment your operation gets specific, which is exactly when you need it to hold.
Built to feel in-house
We work inside your tools, approvals, brand voice, and QA, so the output reads as internal and nothing looks outsourced.
Operational clarity and transparency
Clear pipelines, named owners, and reporting, so you always know what shipped, why it mattered, and what's next. No black box, no chasing status.
Storytelling that drives outcomes
We pair editorial quality with performance thinking, so content isn't just good. It's built to rank, convert, and earn the click on its own.
Platform-native execution
We build for the realities of each channel: its formats, specs, policies, and what actually performs there. What wins on MSN is not what wins on TikTok, and we treat them differently.
Scalable without the internal burden
Add volume, open new channels, or launch new content lines without creating bottlenecks, overloading your leadership, or rebuilding your org chart.
Our Team
A multidisciplinary team of editors, strategists, designers, developers, and producers, organized into the units that run our partners' operations every day.
Leadership
Meet part of our multidisciplinary team
Franco Yacomin
Lourdes Álvarez
Javier Infante
Agustina Belén Zucca
Luna Schiavino
Gonzalo Pavon
Yazmin Bucai
Edelmiro Fino
Romina Raso
Emilia Espinosa
Sofia Martin
Maria Fernanda González
Victoria Font
Sabrina Palmieri
Micaela Rosemfett
Joseph Britton Archbold
Diego Juen
Ana Clara Romero
Agustín Jilas
Benjamin Basini
Emiliana Di Pasquo
Florencia Mendez Melnik
Sofia Salazar Rodriguez
Martina Adelinet
Nahuel Acosta
What we do
Publisher Content Operations (Articles & Arbitrage)
Marketplace Operations (Amazon & TikTok Shop)
Software Factory
Ready to scale your team?
Let's talk about what we can build together.
Selected Portfolio
Viral Editorial Content
Editorial strategy producing viral articles with 250K+ views per piece.
- 250K+ views per article average
- Consistent viral performance
EditorialViral Editorial Content
Quality Control & Digital Asset Management
QC of video, images & articles across Google and Meta. 7 specialists reviewing +700 campaigns/week.
- +700 campaigns reviewed per week
- 60% increase in campaign approval rates
Search ArbitrageQuality Control & Digital Asset Management
Gallery-Style Article Writing
Gallery-style articles achieving +2M impressions in 7 days and 240h screen time.
- +2M impressions on a single piece in under 7 days
- 240h 38m screen time with only 5,871 page views
ArticlesGallery-Style Article Writing
Long-Form MSN Content Production
30 content units daily for MSN covering pop culture, viral trends, and nostalgia.
- 30 content units produced daily
- High retention rates across all articles
ArticlesLong-Form MSN Content Production
Content Strategy & Policy Management
Policy supervision + content innovation with ~1% error rate and +50% creative output.
- +700 campaigns/week with lower rejection rate
- ~1% error/rejection rate after training
Search ArbitrageContent Strategy & Policy Management
MSN Content for US Audiences
3-5 articles daily (5,000 words) achieving highest CTR and dwell time for the client.
- 3-5 articles daily, 5,000 words total
- Highest CTR and dwell time for the client
ArticlesMSN Content for US Audiences
Viral Video Production
Video production that captured audiences and hit 1M+ organic views.
- 1M+ organic views across platforms
- High engagement and share rate
VideoViral Video Production
Native Advertising & Traffic Generation
9 creative versions × 5 articles daily, optimizing CTR through competitive intelligence.
- 9 versions × 5 articles daily
- Mystery-driven tactics for high curiosity
Search ArbitrageNative Advertising & Traffic Generation
Evergreen SEO Content
SEO content strategy generating consistent organic traffic month after month.
- 9K+ monthly visits sustained over time
- Top 3 Google rankings for key terms
SEOEvergreen SEO Content
Nostalgic Storytelling Content
6 articles/day (~6,000 words) of nostalgic storytelling for 40-70 US demographic.
- 6 articles per day, ~6,000 words daily
- Cultural heritage & classic entertainment focus
ArticlesNostalgic Storytelling Content
Policy Compliance & Campaign Optimization
8 specialists achieving +60% campaign approval rate for Meta and Google platforms.
- +60% campaign approval rate increase
- Team of 8 specialists
Search ArbitragePolicy Compliance & Campaign Optimization
Online Media Content Ecosystem
Media ecosystem connecting 13+ influencers, brands, and audiences.
- 13+ influencers strategically aligned
- Cross-platform content distribution
EcosystemOnline Media Content Ecosystem
Aardvark Web Ecosystem
10 interconnected sites optimized for performance and user experience.
- 10 sites built and maintained
- 40% improvement in load speed
DevelopmentAardvark Web Ecosystem
Hear it from them
"Milan Lab has been a solid partner for us. They put together professional teams for SEO content and multi-channel video editing, aligned with our workflow and goals."
Nir Maliar
CEO at MindAd Media
"Working with Milan Lab has been a game-changer for us! Their team's expertise, professionalism, and innovative approach have played a key role in helping us optimize our strategies and scale fast and effectively."
Gal Baruch
COO at Twist
"Milan Lab stood out for how quickly they understood our needs and executed without friction. The team was thoughtful, dependable, and consistently delivered work that actually moved the needle for us."
Don Caldwell
GM and Editor-in-Chief at Know Your Meme
"Working with Dan and the team at Milan has been a great experience. Great communication, impressive productivity and real value. Their impact on our business has been measurably positive."
Michael Schriber
Founder, CEO at MediaFeed
"We've been working with Milan Lab for several years, and they are a reliable extension of our team at Onomagic. They helped us build and manage dedicated resources for content creation."
Shirley Lowenstein
CEO at Onomagic
Michael Strauss
Senior Producer, Literally Media
"Dan and his team are a great partner for us. Media is in a very challenging spot and our ability to rely on quality, credible, affordable, writing team is essential for our chances to come out on top."
Max Levitte
Co-founder & CEO, MediaFeed/Cheapism
Ori Elraviv
COO, MediaFeed/Cheapism
"Milan Lab is a reliable, efficient partner to scale any content operation. Their ability to deliver high volumes of short-form video content quickly has made a significant impact on our ability to grow."
Gabrielle Williott
Ex Executive Producer, Literally Media
Vince Piedi
Managing Partner at Aardvark Partners
Oran Mochly
VP Marketing at Expander Group
"I'm a singer and music producer, and Milan Lab has been managing my online presence for the past few years. I can honestly say I'm very happy with their work."
Alberto Dayan
Music producer and singer
"Working with Milan Lab truly meant taking our company to the next level. They understood every detail of what we needed, showed incredible patience with each request."
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